Category Archives: Technology

What a hot mess!

You hope for many things when you go through those first stages of setting up your blog, you hope it is a spicy hot roaring success, you hope no one boos you and you desperately hope that you don’t suck at it! Let’s be honest here… you want Tucker Max level fame. You want a blook, you want your blook turned into a movie… you pretty much wish for the stars because, well… why wouldn’t you?!

I am always interested in who visits my blog and how they find me so I check out my stats page generally once a day. So today as per normal I head on over to my stats page, generally my viewings don’t go up until later in the day as most of my readers are still asleep when it is lunchtime in Australia 🙂 so I wasn’t really expecting much… I was actually going to look at yesterday’s results. But before I could click on yesterday’s stats I got a little shock that I found under the “Search engine terms” area, please see screen shot below:

Umm... sorry... WHAT?!

Umm… sorry… WHAT?!

What the… WHAT?!?!

First of all… YUCK! Why is someone looking for that? Who wants to look at anything cut open.

Second of all… Wait… how the hell did they get to my blog by Googling that?!?!

So you know what I had to do right?

Seriously, it had to be done

Seriously, it had to be done

I had to! I had to know how and more importantly WHY that search brought them to my blog as I know I have not written about “smelly cysts” in… well… EVER!

So I hit the search button because at this point I certainly was not feeling lucky and held my breath. The results came back – 669,000 okay so that is not that high for a Google search, but maybe it was a fluke and I am buried way back in the results somewhere. Skim page one… SAFE! YES! Skim page two… SAaaa…oh shit. There I am… smack in the middle of page two.

Oh my god you guys!

Oh my god you guys!

The title that comes up really does not make things any better, no silver lining to be found in that unfortunate title at all. Just so I am quite clear… I do not roll with “grungy smelly cysts”. Grungy, smelly musicians… yes, but the smell is created by a fun day at a festival – not cysts.

What a hot (apparently smelly) mess! I am pretty much freaking out and thinking

So what do I do? I mean I am not about to delete all that content (which ranges across a few different posts) because I was happy with that content, so what should I do?

Then I realised that the only reason someone would be Googling “grungy smelly cysts” is probably if you had one and if you did have one you would probably be a bit sad.

So the only appropriate thing to do would be to write a post with a bunch of references to “grungy smelly cysts” so that my blog hopefully makes it to page one of the results next time someone Googles it 🙂 Let me know if I succeed if you dare to try it haha.

 

Loosely inspired by The Daily Post’s Ring of Fire challenge. I happened to be reading it just before I found this and got inspired 🙂


Social Media Addiction

So a little while ago I read this post http://kristenlynnwrites.com/2014/03/04/if-our-great-grandmothers-wouldve-had-facebook-and-twitter-when-they-were-young-mothers/ by Kristenlynnwrites and I loved it, it struck a chord with me, but in a different way than I would have expected when I started reading the piece. As I kept reading and giggling my way through the tweets I started thinking about the fact that because they didn’t have social media etc. they probably had a lot of time for other things. Then I read a comment by http://mrhairybrit.com/ that basically said exactly what I was thinking, “… the next generation is going to be a little lost in the world of social media”. I completely believe this in fact in some cases I feel like this is a bit of an understatement 🙂

Social media use is a little bit out of control, there I said it. Don’t get me wrong I use it, I absolutely use it and having lived in a few different places I find it a fabulous way to keep in touch with people I possibly wouldn’t be able to afford to keep in touch with otherwise. In fact I have done a lot of research and study into measuring and getting value out of social media technologies (which is likely evident from my last post) so I am certainly no Noob when it comes to the 2.0 world. What I have a problem with is the people that get so involved with their social media platforms that they basically spend more time posting their life on one platform or another than living it, that is where I think there is an issue. I believe we need a rehab clinic for social media addiction because trust me it is real!

So here are some prime examples of things happening on social media that drive me nuts:

  • Mums and Dads posting every breath of their child’s existence. Guys your kids want to make a connection with you, not the lens of your smartphone, put that down and play with them; you don’t need evidence of being a decent parent. In fact if all your interactions with them are through the lens you are not really exhibiting great parenting skills, stop observing and get in there! Someone doesn’t have to ‘like’ it on Facey for it to have meaning.
  • This next one was over the line and a totally legit reason to de-friend someone – recently the wife of a friend of mine had a bub, afterwards she posted photos of her C-section on FB… not okay! I wouldn’t want to see myself cut open like that, let alone anyone else… keep it in the family.
  • My husband and I got married 2 years ago – people were really surprised when it took us a month to change our relationship status to married (I don’t really know why they cared to be honest, but apparently it was a thing for them). When we were looking for someone to do our ceremony we kept seeing references to a Facebook inclusion, when I eventually asked what it was we were told that a lot of people after signing the register like to have an extra part where they update their status’ on Facey to say they are now married… ‘umm okay, no we won’t be having that. Yes I understand it is popular, we still don’t want it’. Since when was the ring, ceremony and massive party not enough evidence of the ‘I do’?
  • Selfies have gone too far! Yes I have taken them, yes I have posted them, yes I love the famous Ellen selfie, it is fabulous! But enough is enough… I do not need to see Belfies (Butt-selfies) which are just pure grot and who thought of that anyway?! The sheer amount of duckfaces I have seen in the past year have made me irrationally hate Daffy Duck a much loved icon of my childhood. And I have to say it… WTF is with after sex selfies?! How is this an okay thing to do? Vent, vent, vent, whinge, whinge, whinge. As a Librarian I have to admit that I do enjoy Shelfies, it’s a guilty pleasure to be able to have a perve at others bookshelves from the non-judgemental corner of my own home 🙂

So people go on with all these conspiracy theories about Big Brother watching and the government spying on everything we do, the thing is that if they wanted to they wouldn’t have to work very hard. I mean seriously, we are posting our entire lives to social media, all they would have to do is write an extremely basic program with some search terms and it would pull all of your information up. I can literally go onto my Facebook page right now and tell you everything one of my friends had to eat yesterday; seriously he posts every meal… I don’t even know what I had for breakfast yesterday, but I know he had a full continental breakfast in the lobby of a hotel near his work… does that not worry anybody else?

We have basically created our own strange version of The Truman Show; we have done this to ourselves. We are too quick to post stuff and we don’t think about the consequences, for example, did you know people Google you when you go for an interview? If you Google my brother’s name a certain way you will find a video of him setting off fireworks out of his butt from 5 years ago. Once the information is out there, you no longer have control of it.

What do your uploads say about your personal brand? http://www.brandnewmedia.com.au/blog/the-facebook-makeover

What do your uploads say about your personal brand? http://www.brandnewmedia.com.au/blog/the-facebook-makeover

So people please think before you upload and if you fit into any of the examples I have spoken about please seek a 12-step program in your area.


Marketing your Library’s Facebook page

First of all let me say that I am absolutely pro-use when it comes to Libraries utilising social networking platforms to connect with their clientele in new and interesting ways. The Pew Research Center (http://www.pewinternet.org) reported that as of September 2013 73% of online adults use social networking sites. That is huge! I don’t even want to think of the numbers for kids with their smartphone access and their Snapchat and their Instagram… that is a scary amount of people who are socially interacting via the internet. It is imperative that libraries get in on this action.

Found on http://kesocialmedia.com/

I am Pro Social Media!
Image from http://kesocialmedia.com/

I myself will admit to Googling before pulling out the yellow pages, I will check an organisations website to look at the information they have available rather than calling them, if they have a Facebook page or Twitter I will most definitely check that out. The use of social networking sites to me also feels like the organisation is more available or approachable because it is in a different setting. The business might close at 5pm and I can’t call them before then because I too am working, but at any time I can leave them a Facebook message and they might get back to me the next day. Sounds like email you say? Well it is basically, but the difference is that it is in a much less formal setting and in the case of Facebook it is in a platform that 71% of online adults use (http://www.pewinternet.org) so they are more comfortable with it than the formality of email. Well that is my opinion anyway.

So you have put your Library on Facebook… fantastic, good for you! You have created your Facebook page, put a lovely picture of your Library up and have been posting Library information on there at least once a day for 3 months, amazing! However, you only have 25 followers… and most of them are staff members, not such great news. In my experience this seems to be a common problem which usually stems from one of two things – lack of marketing or boring content. What I found surprising is that the former is the most common problem, people will not magically find your Facebook page, even if you put the little icon link on your Library website. It is not enough, you need more! You need to think of your Library Facebook page as a new service, because it is. It is a new way of obtaining information and interacting with not only the Library staff, but also other clients and you need to treat it as such.

Start marketing your brand new service

Start marketing your brand new service

So how do you market Facebook? Here are some ideas for an Academic Library:

  • When you have Library stalls during Orientation or Student Services week have up flyers that encourage students to ‘Like’ your Facebook page, include a QR Code at the bottom of the flyer so that students can get there easily.
  • You put up posters in the Library for everyone else, why not yourself? Put some up advertising the Library Facebook page. You could even have some bookmarks made up (an oldie, but a goodie) and give them out to students when they borrow.
  • When you do Library tours or Orientation talks this is a prime opportunity, don’t just talk about the page, go there. Show them how great the information is, encourage them to connect and interact with you. I generally do all the ‘Contact us’ stuff at the end of my presentations, I go through the different ways clients can contact us and say to them that we have tried to provide as many avenues of contact as we can effectively manage so that they can interact with us in whatever way is most comfortable or suitable for them. I then show them the kind of information we have on the Facebook page and finish up by asking if there are any questions. Word of mouth is still a powerful tool, use it!
  • You could target clients using computers, go around with some lollies or chocolate (always good motivators) or if you want to promote health perhaps you could take around a fruit basket and say that you are offering food as a bribe for people to ‘like’ your Facebook page. Be honest, they know what you are about so you don’t need to sugar-coat it!
  • If you have the budget for it you could get coffee vouchers from the Uni café and give them to clients once they have liked the page. From experience I have found that people will do much for a free coffee J

If you are a Public Library you could still do many of the above suggestions, you could also try something like:

  • If you have a Bookclub you could tell members that you will post information updates etc. on Facebook, encourage them to share their reviews of the book on Facebook too. Then you are actually marketing both your Facebook and your Bookclub.
  • Come story time you are generally inundated with Parents, Grandparents and children, use this opportunity. Tell them you post information regarding story times and even photos from story times on Facebook, you could even post information that will be useful to parents such as, how to read effectively to your children etc.
  • When you run competitions you could let entrants know that the winners will be posted on the Library’s Facebook page. If it is something like a poster competition you could even post pictures of the entries (make sure you let them know about this when they enter!).

There are so many options. Unfortunately the old Field of Dreams “if you build it, they will come” does not hold much water in the real world. You must put in the effort to reap the rewards.

Do you have any other ideas? Share them below.

Happy Facebooking!

Do it, you know you want to!

Do it, you know you want to!


Felix Baumgartner’s Historic Jump

Felix Baumgartner
from redbullstratos.com

Felix Baumgartner has redefined what human beings can achieve through succeeding in smashing the skydiving record held by Colonel Joe Kittinger (retired) since August 16, 1960.

Baumgartner is no newbie to freefall, he started skydiving at the age of 16 and has always pursued his passion of aviation building a career by pushing the boundaries of human flight. He is well known for skydiving across the English Channel. The jump from the RedBull Stratos however has dwarfed his previous achievements.

43 year old Baumgartner ascended to a height of 128,051 ft in the stratosphere, before stepping off into the skies above New Mexico and free-falling back to Earth on October 14, 2012. Felix reached an estimated speed of 1,342 kilometres per hour (834 mph), or Mach 1.24.

Whilst Baumgartner certainly smashed the highest freefall record, he was in actual freefall for 4 minutes, 19 seconds, this is actually 17 seconds shy of his mentor Joe Kittinger’s 4 minutes, 36 second record from 1960. Previous highest freefall record holder Kittinger jumped to earth from a height of 102,800 feet from a high altitude balloon, he has a permanent spot in the National Aviation Hall of Fame. Kittinger, being a National Aeronautics Association Elder Statesman of Aviation holds a great amount knowledge in this field and therefore was asked to join the RedBull Stratos team to provide his knowledge to ensure the success of the jump that would break his record.

Felix Baumgartner & Joe Kittenger
from usnews.com

Missing out on longest freefall most likely wont upset Felix too much as completing this colossal feat has earned Felix 3 other world records;

  • after 2hrs 2mins of ascent he broke the record for highest manned balloon flight,
  • first human to break the sound barrier during freefall
  • highest freefall

These can be added to his growing list of records, including;

  • highest parachute jump from a building (Petronas Towers in Kaula Lumpur, 1999),
  • world lowest base jump (30m-high arm of the Christ the Redeemer statue in Rio de Janeiro, 1999),
  • first person to skydive the English Channel (2003),
  • highest parachute jump from a building (Taipei 101, 2007).


Part 2 – Evaluative report

Part 2A. – Evaluative statement utilising OLJ experiences

I have chosen to focus on the three experiences in my OLJ that I gained the most from professionally. Interestingly, deciding which three entries which had been most beneficial proved rather difficult.

The challenge of finding authentic information in a socially networked world

As an Academic Librarian, a large part of my role is connecting information; staff are trained to locate and critically evaluate information for clients as well as teach them these skills so they can perform their own searches. Lorenzo’s ideas surrounding “information literacy” are very interesting (2007, p.2), it is not too late to learn this at University, but ultimately it would be best if people learnt these skills at a younger age. Compounding this is the fact that relying on the words “peer review” might not be an option for much longer (Wittenburg, 2007) and also that places like Google and Wikipedia appear to now be the “go to” for information (Garfinkel, 2008, p.84). Whilst reading and learning about this was valuable, it took a query from a student attempting to reference a Facebook post to make me realise how vital and current this topic really is. This experience allowed me to suggest and be involved in the evaluation of my workplace’s current reference guides in order to include social media.

Building a market strategy for social media

Utilising various platforms of social media is gaining popularity with Libraries. Whilst this provides a slightly less formal and more social interaction with clients, it is important the organisation is not represented poorly. Building a marketing strategy and policy prior to implementing any social media technology is vital. As discussed in my post, the questions outlined by Brown (2009) provide a sound foundation when building a marketing strategy. Two of the most important I feel are “Does the organisation have a social media policy?” and “Who is the target audience?”

A social media policy provides comprehensive guidelines regarding appropriate behaviour as deemed by the organisation, particularly in outlining socially acceptable practices, and cultural and ethical matters. This document assists staff engaging with clients via social media and clearly defines what is suitable to be publicised in this arena, preventing any embarrassment to the staff or the organisation as a whole (Schrier, 2011). Previously I had no knowledge of social media policies. However, due to knowledge gained through my studies, my assistance was requested in the creation of a social media policy for my workplace. The resulting document covers all social media currently used and is suitable for application to any additional platforms the Library wishes to explore.

My newfound knowledge also resulted in being asked to contribute to the evaluation of the social media platforms the Library uses, regarding effectiveness, improvements and possible expansion to other technologies. I introduced Bernoff’s (2012) Social Technographics profiles to staff involved and all found these extremely intriguing, they were referred to during the evaluation of the platforms. Consequently, when evaluating information gained (for example from Facebook statistics) and looking at the profiles, we were able to provide meaningful, considered suggestions.

 What is a Librarian in a web 2.0 world?

Prior to undertaking this subject I engaged in social networking and felt I had a reasonable understanding of what constituted “Librarian 2.0”. However, this subject made me consider this concept afresh. The works of Harvey (2009) and Abram (2012) instilled realisation that one did not gain the title “Librarian 2.0” by simply knowing how to use a few social media platforms. To remain relevant, I feel it is vital for Libraries to attain “Library 2.0” status and this begins with the Library’s staff.

Originally for this post I provided what I felt were basic vital skills for Librarians to possess. I still agree with this list, however after further completion of this subject I believe it essential to include information fluency – the ability to unconsciously and smoothly move between the critical skills of finding relevant information, devising solutions, collaborating, creating and communicating (Lorenzo, 2007, p.2). Librarians not only need this skill, but also the ability to teach it to others.

Currently a large portion of staff at my workplace does not hold the skills discussed above. As a University Library this isn’t ideal, therefore I have dialogued with management and recommended they consider:

  • engaging staff in professional development sessions surrounding these areas;
  • raising the current accepted IT competency level for all staff;
  • investigating ways staff who do not have one, could develop a Personal Learning Network (Klingensmith, 2009),
  • encouraging staff to get their own RSS reader, subscribe to professional sites and spend 30minutes per day engaging in professional reading.

Part 2B. – Reflective statement on development

This subject was chosen due to personal interest in social media and my growing belief that knowledge of social media and its potential is vital to Librarians of the future. I was unprepared for the large impact this subject had on my skills in this area generally and in my workplace specifically. Multiple opportunities for involvement with projects have eventuated due to knowledge gained from this subject. These include:

  • Creating a social media policy for the organisation:
    I liaised with the Marketing & Promotions Officer in the research and writing of this policy. This was my first attempt at policy writing; knowledge gained from this subject gave me the confidence I needed. This document is in draft form, but is close to completion.
  • Being involved with future social media planning for the Library:
    I was involved in creating questions for focus groups with students regarding the Library’s social media presence. Subsequently, I aided in assessing the data collected and making suggestions to management in a report.
  • Reviewing the Library’s current social media platforms, assessing their success and recommending improvements:
    I volunteered for a staff group formed to discuss the Library’s social media presence. This group reviewed the current situation (taking into account staff opinion and student responses from the focus groups mentioned previously) and discussed possible improvements and additions.
  • reviewing and improving our website:
    As a result of exploring RSS feeds offered by other University Libraries, I realised our own RSS page was inadequate. The page was outdated and not easily locatable from the homepage even if searching for it. I approached my manager and received permission to update the page. Also flagged for 2013 is investigating ways to offer more via RSS than we previously have. This page still isn’t as visible as I would like, but it is still progress.
  • In addition to the above, I am now a regular contributor to the Library’s Facebook content.

RSS feeds page

Through the completion of assignment two I gained many skills, including:

  • Comprehensive project planning,
  • Evaluating social media technologies against an organisation’s business plan or mission statement to ascertain which technologies could meet organisational needs.
  • Research for this assignment also unveiled a technology called Hootsuite which allows pre-programming of Facebook posts (Hootsuite media inc., 2012). For social media to be successful it needs to be “active”; unless it is well maintained it will not be used by clients, therefore content needs to be regularly added (Brown, 2010). Previously my workplace did not post messages over weekends and holidays, but now utilises Hootsuite to make such posts.

Something really unexpected resulting from this subject was a personal issue of knowledge management regarding tacit knowledge. This subject provided me with new knowledge and skills and I was motivated to use them in my workplace. Some knowledge is easily imparted by providing staff with research to inform themselves or providing management with suggestions. Whereas, the tacit knowledge I gained from this subject is more difficult to impart and I am still seeking ways to effectively and successfully do this (Oye, Salleh & Noorminshah, p.72).

Prior to this subject I had a WordPress blog. Whilst I occasionally wrote a Library-related post it was certainly not a professional blog. Since posting professional content I have noticed a marked increase in visits to my blog  as well as comments. Initially I assumed that these were other students in the course, however my post titled “The challenge of finding authentic information in a socially networked world” was scooped by Joyce Valenza for her Scoop.it! toolkit entitled, “Information Fluency transliteracy research tools” (Valenza, n.d.). This was the first time I felt not like a student, but like a professional who has information worth contributing. Writing professionally has encouraged me to read widely and keep abreast of new trends, it pushed me to refine my RSS feeds to ensure I receive valuable, relevant content and made me think of myself in a wider context than just my workplace.

This subject has had a huge impact on my knowledge, skills and has opened up new avenues for me professionally. It has made me aware of the necessity of keeping abreast of developments in social networking technologies to be truly effective in my career. It is easy to become entrenched in the day-to-day workload and accept the status quo. However, for an informational professional, knowledgeable about developments and innovations in information dissemination and communication is essential. This should be easier for me in the future with the establishment of my PLN, Twitter account and RSS feeds instigated by this course. The success I have experienced with my blog has also inspired me to continue professionally posting.

 

References

Bernoff, J. (2012). The global social takeover. Retrieved fromhttp://forrester.typepad.com/groundswell/2012/01/the-global-social-takeover.html  on 15 September, 2012.

Brown, A. (2010). A to Z of social networking for libraries. Retrieved from http://socialnetworkinglibrarian.com/2010/01/22/a-to-z-of-social-networking-for-libraries/ on 30 July, 2012.

Brown, A. L. (2009). Developing an effective social media marketing strategy. Salt Lake city social media examiner, Retrieved fromhttp://www.examiner.com/article/developing-an-effective-social-media-marketing-strategy on 15 September, 2012.

Garfinkel, S. (2008). Wikipedia and the meaning of truth. Technology Review, 111(6), 84.

Hootsuite media inc. (2012). Social network management. Retrieved from http://hootsuite.com/features/social-networks on 31 August, 2012.

Klingensmith, K. (2009). PLN: Your personal learning network made easy. Retrieved from http://onceateacher.wordpress.com/2009/05/05/pln-your-personal-learning-network-made-easy/ on 7 August, 2012.

Lorenzo, G. (2007). Catalysts for change: Information fluency, Web 2.0, Library 2.0, and the new education culture. (March). Retrieved fromhttp://www.edpath.com/images/IFReport2.pdf

Oye, N.D., Salleh, M. & Noorminshah, A. (2011). Knowledge sharing in the workplace: Motivators and demotivators. International journal of managing information technology, 3(4), p.71-84.

Schrier, R. A. (2011). Digital Librarianship & Social Media: the Digital Library as Conversation Facilitator. D-lib Magazine, 17(7/8). Retrieved from http://www.dlib.org/dlib/july11/schrier/07schrier.html on October 6, 2012.

Valenza, J. (n.d.) Information Fluency Transliteracy research tools: Helping learners perform more meaningful research. Retrieved from http://www.scoop.it/t/research-skills-and-tools on October 8, 2012.

Wittenberg, K. (2007). Credibility of content and the future of research, learning, and publishing in the digital environment. The Journal of Electornic Publishing, 10(1). Available http://quod.lib.umich.edu/cgi/t/text/text-idx?c=jep;cc=jep;rgn=main;view=text;idno=3336451.0010.101


Building a marketing strategy for Social Media

Social Media is a form of online media that promote participation, openness, conversation, community and connectedness (Mayfield, 2008). A good example is Facebook which is the most popular social networking technology in Australia (Cowling, 2012). Facebook currently corners the social networking market and has also gained popularity as a marketing and client interaction tool by libraries (Jacobsen, 2011, p.79). Through Facebook organisations can promote themselves via posts, photos and sharing videos, they can interact with clients in a social space and, due to the popularity of Facebook, potentially enhance their online presence significantly (Myers, 2012). But how does an organisation ensure they make the impact they want with their target market. Marketing strategies are produced for all other areas of business and it is important that they be developed for social media also.

Brown (2009) posits some important questions to bear in mind when considering a strategy for marketing social networking technologies for an organisation, these include, but should not be limited to;

  • Does the organisation have a social media policy?
  • How much time daily is to be spent on social media?
  • Who is the target audience?
  • What is the marketing budget?
  • What will you use the social media for?
  • What sites will be used regularly.

This last question provokes deeper thought on whether there are sites that will not require constant upkeep, for example something like Pinterest could be set up initially and only reviewed once every few months. It is important to note that one marketing strategy will not suit all forms of social media as it is likely the organisation will be using them for different purposes. Brown’s questions should be considered for each individual social media platform used by the organisation.

When creating a marketing strategy another vital component is knowing your target market. There is no point to answering the questions above if the market isn’t going to use what you are marketing. Bernoff & Li introduced ‘Social Technographics’ (Bernoff, 2012) they provided profiles based on the social technology behaviour of the market. The profile takes us from “inactives” who never use social media at all through to “creators” who record their own podcasts, maintain their own blog, and tweet their day away.

Social Technographics profiles

The profiles are fascinating, but then I questioned it. How could we be ensured that this related to the majority of University Students in Australia? The answer is relatively simple if you want it to be. Academics have referred to people born after 1993 as the ‘Google Generation’ (Rowlands, et al., 2008, p.290), this generation are now entering as Undergraduates. Therefore if there is not enough time or budget to do further research it would be reasonable to assume that the Google generation would fit into the profiles the ladder puts forth.

                                                                               
                                             
                                                                                          

 

 

References

Bernoff, J. (2012). The global social takeover. Retrieved from http://forrester.typepad.com/groundswell/2012/01/the-global-social-takeover.html  on 15 September, 2012.

Bernoff, J. (2012). Social technographics: Conversationalists get onto the ladder. Retrieved from http://forrester.typepad.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html  on 15 September, 2012.

Brown, A. L. (2009). Developing an effective social media marketing strategy. Salt Lake city social media examiner, Retrieved from http://www.examiner.com/article/developing-an-effective-social-media-marketing-strategy on 15 September, 2012.

Cowling, D. (2012). Social media statistics – July 2012. Retrieved from http://www.socialmedianews.com.au/social-media-statistics-australia-july-2012/ on 2 August, 2012.

Jacobsen, T. B. (2011). Facebook as a Library Tool: Perceived vs. Actual Use. College and Research Libraries, 72(1), 79-90

Mayfield, A. (2008, August 1). What is social media? Retrieved from iCrossing: http://www.icrossing.co.uk/fileadmin/uploads/eBooks/What_is_Social_Media_iCrossing_ebook.pdf on 15 September, 2012.

Myers, J. (2012). What is Facebook? Retrieved from http://www.wisegeek.com/what-is-facebook.htm on 15 August, 2012.

Rowlands, I., Nicholas, D., Williams, P., Huntington, P., Fieldhouse, M., Gunter, B., Withey, R., Jamali, H. R., Dobrowlski, T. & Tenopir, C. (2008). The google generation: The information behaviour of the researcher of the future. Aslib Proceedings: New Information Perspectives, 60(4), 290-310. doi: 10.1108/00012530810887953


Second Life

This technology has grown in popularity for use by learning institutions, Librarians have also had a growing interest in Second Life, although in some cases; such as University Libraries there have been barriers such as permissions, authentication and limits due to the security restrictions of the institution (Swanson, 2007, p.79).

I would generally consider myself pretty good at picking up and learning new things, particularly where social networking technologies are concerned, but I must admit that Second Life had me totally stumped. I followed all the instructions and named myself ‘LibraryCat’, I looked at the help guide and visited some forums that promised help, but nothing could explain why the entire world appeared to be pink. I was attempting to interact with the Charles Sturt University ‘CSU-SIS Learning Centre’ which was developed in 2009 (Hay & McGregor, 2010, p.20). Here is a picture of what I should have been seeing…

CSU SIS Learning Centre

And here is what is looked like when I went there…

Same place… different colour scheme

I thought perhaps that particular area was experiencing difficulty, but to be sure I checked all plug-ins that could possibly affect it and even had my husband who works in IT program support to have a look at it, all to no avail. The world remained pink, even more disturbingly when I went to another area called Bear Lodge not only was everything pink, but others Avatars seemed to be in various states of undress.

Oh my…

So I tried another area, everything was still pink, but thankfully people were fully clothed. I struck up a conversation with a fellow ‘newbie’ 5 mins later he started asking inappropriate questions so I located the friends I was supposed to, added them then logged off. I have been on since after encouragement from my Uni Facebook group, but the pink remains.

Currently for my position in an Academic Library we do not foresee use of Second Life. Due to my recent research work in the field of Web 2.0 technologies they are considering implementation of other social networking technologies, but Second Life is not of interest at this point in time. So for now I will concede defeat, but only for this battle. I am determined to win the pink war that Second Life has waged.

References

Hay, L. & McGregor, J. (2010). CSU’s Second Life. Incite, 31(1/2), p. 20.

Swanson, K. (2007). Second Life: A science library presence in virtual reality. Science & Technology Libraries, 27(3), p.79-86.